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Figure AI has moved faster than most in the transition from prototype to commercial deployment. Figure 02, announced in 2024, represents the company's shift from proof of concept to a platform designed to operate in real industrial environments. For UK buyers evaluating enterprise humanoid options, it is one of the most commercially advanced platforms currently in discussion.
All pricing, specifications and availability information cited here is as reported publicly or estimated. Figures are not independently verified by this site. UK pricing depends on commercial negotiation, freight, import duty and VAT. Treat all figures as indicative starting points for your own due diligence.
What it is
About Figure 02
Figure AI is a US-based robotics company founded in 2022. Its stated mission is to build general-purpose humanoid robots capable of performing the physical work that underpins the economy: assembly, logistics, warehousing, and related tasks. Figure 02 is its second-generation platform, designed following lessons from Figure 01 deployments.
Physical design and reported capabilities
Figure 02 is a full-size bipedal humanoid designed to work in environments built for humans. Published reports describe it as standing approximately 1.68 metres tall and weighing around 70 kilograms. It is built for industrial work: the design prioritises dexterous hands capable of manipulation, autonomous locomotion in warehouse environments, and sufficient onboard intelligence to perform multi-step tasks with minimal human intervention.
A notable development accompanying Figure 02 was the integration of a conversational AI interface developed in partnership with OpenAI, enabling the robot to describe its environment and explain its decision-making in natural language. This is a capability for human oversight and supervision, not a general conversational product; its practical significance in deployment is that operators can interact with and query the robot without specialist robotics interfaces.
The BMW partnership as a deployment reference
Figure's most prominent commercial reference is its arrangement with BMW Manufacturing. Figure robots have been deployed in BMW's Spartanburg, South Carolina facility for body shop tasks. This is the clearest evidence of commercial-scale deployment readiness available for this platform. It is a US deployment in a controlled manufacturing environment; it does not confirm UK availability, UK regulatory compliance or performance outside that specific context. But it is a meaningful signal that Figure 02 is not a prototype: it is a platform that a major manufacturer has judged capable of operating in a production environment.
AI and autonomy architecture
Figure 02 is designed around an end-to-end neural network approach to robot control, rather than the traditional robotics approach of separately engineered motion planning, perception and control systems. The practical implication is that the robot learns tasks through demonstration and training rather than explicit programming. This makes it potentially more adaptable to new tasks than conventionally programmed industrial robots, but it also means that deployment involves a training and commissioning phase that requires competent integration support.
Cost in the UK
Figure 02 price and UK cost context
Figure AI has not published a standard retail price for Figure 02. The platform is sold on a commercial basis, with pricing negotiated directly with prospective customers. Public reporting suggests pricing in the six-figure USD range, consistent with other enterprise humanoid platforms at this stage of the market.
What enterprise pricing means for UK buyers
For UK buyers, the relevant cost is not a single hardware price but a total deployment cost, which typically includes:
- Hardware unit cost, negotiated commercially with Figure AI or a regional partner.
- International freight from the US to the UK.
- UK import duty on robotics equipment. The applicable rate should be confirmed with a customs broker, as commodity classification for advanced robotics systems can vary.
- UK VAT at 20%, applied to the sum of the goods value, freight and duty.
- Integration and commissioning: training the robot to the specific tasks required in your environment, integrating it with existing workflows, and validating performance. This is a material cost that should be budgeted separately from hardware.
- Ongoing support, maintenance, software updates and retraining as tasks evolve.
Any UK buyer approaching Figure AI should request a total cost of ownership estimate inclusive of all the above before developing internal budget approval documents. The hardware unit cost alone will significantly understate the total investment required.
Figure 02 price relative to alternatives
Among the enterprise humanoid platforms relevant to UK buyers, Figure 02 sits in the higher-cost tier alongside Boston Dynamics Atlas commercial editions and higher-specification enterprise platforms. The Unitree G1 and H1 are significantly lower in price but are research and developer platforms rather than enterprise deployment systems. The decision between tiers is a question of what level of integration support, enterprise reliability and deployment maturity your application requires, not simply price.
Getting access in the UK
UK availability and how to enquire
Figure 02 is not available through standard UK retail or reseller channels as of the date of this guide. UK availability is managed through direct commercial engagement with Figure AI. The process is enterprise sales, not product purchase.
How to approach Figure AI as a UK buyer
UK businesses and institutions evaluating Figure 02 should approach Figure AI directly through their official website's commercial enquiry route. The process typically involves:
- Submitting a commercial enquiry describing your use case, scale of intended deployment and timeline.
- An initial qualification call with Figure's commercial team.
- A technical assessment of your environment and the specific tasks you want the robot to perform.
- A commercial proposal covering hardware, integration, training and support.
This is not a process that results in a delivery date being confirmed on a first call. Enterprise humanoid deployments at this stage of the market involve significant due diligence on both sides. Budget several months for the sales and evaluation process before any physical hardware is scheduled for your site.
UK reseller and partner landscape
As of the date of this guide, no established UK reseller or integration partner for Figure 02 has been independently verified by this site. The UK enterprise robotics market is developing, and regional partnerships for Figure may emerge. If you are in active evaluation and want a UK point of contact, enquire directly with Figure AI about whether they have UK commercial representation. This information is not publicly confirmed and should be verified directly.
UK regulatory considerations
Any industrial robot deployed in a UK workplace must comply with UK health and safety legislation, including the Provision and Use of Work Equipment Regulations 1998 (PUWER) and the Supply of Machinery (Safety) Regulations 2008 as applied in the UK post-Brexit context. UKCA marking requirements for machinery apply. A robot imported from the US for UK commercial use will require a UK conformity assessment process. This is a non-trivial compliance step and should be addressed in the commercial negotiation with Figure AI rather than treated as a post-delivery task.
Who it suits
Is Figure 02 right for your organisation?
Well suited to: large manufacturing, logistics or warehousing operations with clearly defined, repetitive physical tasks and the engineering and operational resource to manage an enterprise robotics deployment; organisations with existing automation partnerships where adding humanoid capability is a natural extension; research and development programmes evaluating next-generation autonomous systems in an industrial context.
Not suited to: buyers without a well-defined, commercially justified use case; organisations that cannot support an extended integration and training phase; businesses expecting a turnkey solution requiring no internal technical resource; buyers with total deployment budgets under several hundred thousand pounds; organisations that need certified UK machinery compliance managed by someone else and have not budgeted for a UK conformity process.
Figure 02 is a serious enterprise platform at an early commercial stage. The buyers who will get value from it are those who treat the purchase as a strategic infrastructure decision with a multi-year investment horizon, not those looking for a near-term operational shortcut.
Next steps
How to proceed
If you have assessed the above and want to move forward with evaluating Figure 02 for a UK deployment:
- Document your use case clearly before making contact with Figure AI. Quantify the tasks, the environment, the scale and the timeline. Vague enquiries receive vague responses from enterprise robotics vendors at this stage of the market.
- Engage a UK robotics integration specialist in parallel with your manufacturer enquiry. UK integrators can provide independent advice on whether the platform suits your environment and what integration will realistically cost.
- Confirm UK regulatory requirements with a legal adviser familiar with UK machinery safety law before committing to a procurement process.
- Budget for the full lifecycle cost, not just the hardware unit price.
Questions about the Figure 02 buying process or other UK humanoid options? Contact us and we will try to help or point you in the right direction.
Common questions
Questions about Figure 02 in the UK
Can a UK business buy a Figure 02?
Figure 02 is not available through standard UK retail or reseller channels. UK businesses with genuine enterprise deployment intent can contact Figure AI directly through their official commercial enquiry route. The process involves qualification, technical assessment of your environment, and a bespoke commercial proposal. It is an enterprise sales process, not a catalogue purchase.
What does Figure 02 cost in the UK?
Figure AI has not published a standard retail price. Public reporting suggests enterprise pricing well into the six-figure USD range per unit, with UK landed costs adding international freight, import duty and UK VAT at 20% on top. Total deployment cost, including integration, commissioning, training, safety compliance and ongoing support, will substantially exceed the hardware unit price. Request a total cost of ownership estimate from Figure AI as part of any commercial enquiry.
Does Figure 02 meet UK safety regulations?
Any industrial robot deployed in a UK workplace must comply with the Provision and Use of Work Equipment Regulations 1998 (PUWER) and the Supply of Machinery (Safety) Regulations 2008. UKCA marking requirements for machinery apply. A robot imported from the US for UK commercial use will require a UK conformity assessment process. This is a non-trivial compliance step that should be addressed in the commercial negotiation with Figure AI.
Is there a UK reseller for Figure 02?
As of the date of this guide, no established UK reseller or integration partner for Figure 02 has been independently verified. The UK enterprise robotics market is developing and regional partnerships for Figure may emerge. UK buyers in active evaluation should enquire directly with Figure AI about whether they have UK commercial representation.
Related guides
What to read next
- Humanoid robot comparison UK (2026) - see how Figure 02 sits alongside Unitree, Tesla Optimus and other platforms
- How much does a humanoid robot cost in the UK? - full price guide across all tiers and platforms
- Importing a humanoid robot into the UK - customs, duty, VAT and the full import process
- Best humanoid robot to buy in the UK (2026) - overall buyer guide covering all platforms